AMEX POP | MSC - Zinc Website

The Challenge:

American Express approached Zinc to review, develop and implement a central programme for all their Point Of Purchase (POP) items across EMEA & UK to drive Marketing ROI, engagement, and control brand consistency.

EMEA & UK

Point of Purchase Global Program

American Express

The Solution:

A key objective was to maximise efficiencies through aggregation of volumes, whilst ensuring we met the specific local requirements of each office – as each local office was more focused on their local needs.

Zinc worked with the client to implement AMEX signage in small businesses across Europe and UK to engage shoppers. Once implemented, and after the trial period had ended, Zinc supported Amex to gather market data through questionnaires.

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Results:

70%

of European small businesses that

displayed Amex acceptance signage

received transactions within two

weeks of signage implementation.